Give the host an approval-ready promotion packet

Before recording, agree on who owns or may reuse the final audio, transcript, clips, artwork, screenshots, and quotes. After the host supplies the final episode URL and launch details, verify every selected quote against the published audio, prepare a small asset packet with explicit approval states, let the host review it, and publish to the agreed timeline with accurate show credit and disclosures.

This workflow covers the guest-side coordination and handoff. If you own the show and need to turn an episode theme into a sourced carousel, use the separate episode-to-carousel guide.

Record a yes, no, conditional, or pending state for each asset. A verbal assumption is not a useful handoff.

Access to a file does not by itself answer who owns it or how it may be reused. The U.S. Copyright Office explains that permitted use depends on the circumstances and provides a process for identifying and contacting a rights holder when permission is required. Follow the governing agreements and obtain appropriate rights or legal review when the position is unclear.

1. 1

   Name the coordinator on each side

   One guest contact and one host contact own dates, assets, approvals, and corrections. Avoid approval requests spread across direct messages and email threads.

2. 2

   Exchange source-of-truth details

   Confirm the names, titles, biographies, handles, show spelling, preferred URLs, and pronunciation that may appear in public assets.

3. 3

   Choose the review method

   Use one document, folder, or review link where every asset has a version and state: draft, guest-approved, host-approved, scheduled, published, or corrected.

4. 4

   Record restrictions

   Mark embargoes, excluded topics, sponsor conflicts, image limitations, and statements that need additional factual or legal review.

The following fictional packet shows the information needed for an uncomplicated host review.

1. 1

   01 — launch card

   Episode: “Designing the First Useful Session.” Public date: 20 August, 09:00 UTC. Final URL: pending host entry. Contacts: host producer and guest marketing lead. Status: do not schedule until URL is present.

2. 2

   02 — approved message

   “A practical conversation about replacing an all-feature product tour with one guided first task—and measuring the result instead of assuming it.” Status: guest-approved; host approval pending.

3. 3

   03 — checked quote

   Guest at 21:14: “The first session should prove one useful result, not explain the entire product.” Context note: product onboarding discussion. Status: checked against final audio; speaker approval recorded.

4. 4

   04 — image inventory

   One host-supplied episode card, one approved guest headshot with credit, and one original diagram created by the guest team. Show logo may appear only in the supplied episode card.

5. 5

   05 — guest announcement caption

   “What should a new user accomplish before an onboarding tour ends? I joined [Host] on [Show] to compare feature tours with guided first tasks—and to discuss which conclusions still need product-event data. Listen: [final URL].”

6. 6

   06 — host reshare caption

   “New episode with [Guest]: a concrete discussion of the first useful product session, the evidence behind an onboarding change, and what the team would measure next. [Final URL].”

7. 7

   07 — approval block

   Checkboxes for final URL, quote, names, artwork, disclosure, caption, tags, date, and time zone. Each records approver, timestamp, and version.

8. 8

   08 — correction contact

   One monitored address and response owner for broken links, incorrect credit, quote context, or launch-date changes. Record every corrected asset and URL.

Send fewer, finished assets rather than a folder of possibilities. Put the exact text beside the exact image, surface open questions at the top, and give the host a clear deadline that leaves time for corrections. Never label silence as approval unless the governing agreement explicitly establishes that process.

Apple Podcasts can display generated or publisher-provided transcripts, and publishers can correct their own supplied transcript. That makes transcripts useful for review, but the guest should still check the final audio because names, punctuation, and speaker attribution may need correction.

The host's release time is the source of truth. The guest can prepare a launch announcement, a standalone teaching asset, and a later follow-up, but should not promise an arbitrary number of posts or a fixed cadence. Choose the assets that serve the episode and the guest's audience, then adjust when the release date or host plan changes.

If the episode includes a paid, gifted, affiliate, employment, or other material connection, check the applicable disclosure requirements. The FTC advises placing clear disclosures with the endorsement itself; Meta also requires its paid partnership label for branded content on Instagram.

1. 1

   Release announcement

   Publish only after the episode is public. Use the approved title, credit, artwork, link, and disclosure.

2. 2

   Standalone teaching asset

   Teach one approved idea that makes sense without listening, then cite and link the full conversation for context.

3. 3

   Host-support asset

   Provide the host with an accurately sized, captioned asset they can use without rewriting or extracting files.

4. 4

   Follow-up

   Answer a real audience question, correct a misunderstanding, or link a resource discussed in the episode. Do not manufacture urgency after the release.

AttentionClaw can draft copy and images and apply the guest's brand style after the approved message, quotes, images, and destination are supplied. The guest team and host still review the output, record approval, and publish it. AttentionClaw does not grant reuse rights, coordinate the host, or resolve disclosure obligations.

After publication, check the live credit, link, quote, image crop, disclosure, and tags. If something is wrong, pause scheduled derivatives, notify the host contact, correct the source packet, and replace or amend affected assets using the agreed process.