Why include a keep rate?

Not every derivative idea should ship. A keep rate keeps the estimate closer to usable output instead of theoretical volume.

What counts as a source asset?

A source asset can be a long-form article, podcast episode, webinar, case study, product demo, or any dense piece of content that supports derivatives.

Content Repurposing Output Calculator

Calculator

Usable derivatives = source assets x derivatives per asset x keep rate

Usable Derivative Assets

19.6

Source Assets

Count dense assets that can support multiple social derivatives.Derivatives Per Asset

Estimate drafts before quality filtering.Quality Keep Rate

Use the percentage of derivatives likely to be strong enough to publish.

This is a capacity estimate for planning. It should not encourage shipping weak derivatives just to hit a volume target.

If the keep rate is low, improve source-asset structure before increasing derivative targets. Better source material usually creates better derivatives.

Use the estimate to reserve design and review time. Repurposed assets still need platform-specific hooks, formats, and visual polish.

Deep Dives

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Common Questions

FAQ

Next step

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