CPA = ad spend / conversions
Cost Per Acquisition
$30.00
CPA is most useful when paired with conversion quality, average order value, or expected customer value.
Do not blend lead CPA and purchase CPA in the same review. The creative lesson changes depending on the action being measured.
Compare CPA by creative concept when possible so the next batch learns from the messages that generated efficient action.
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Common Questions
FAQ
Next step
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