Problem to product arc
Use for educational product storytelling when the audience needs more context before the offer.
Frame 1: name the real problem. Frame 2-4: explain the hidden friction. Frame 5-7: show how the product changes the experience.
Objection breakdown
Use during launch periods when customers need help overcoming hesitation.
Frame 1: state the objection. Frame 2-5: dismantle it with proof and explanation. Final frame: CTA to the next buying step.
Before and after proof
Use when you have concrete customer examples, transformations, or process improvements.
Lead with the undesirable before-state, show the shift, then anchor the final result in one believable mechanism.
FAQ stack
Use for launches, price changes, and new audience onboarding.
Each frame answers one buying question, ending with the most conversion-relevant objection and a CTA.
Usage notes
- Reuse the narrative shape, not the exact wording.
- Pair each template with a fresh hook and a specific example so the output does not feel recycled.
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