What is average order value?

Average order value is revenue divided by orders. It estimates how much each order is worth on average.

Why does AOV matter for paid social?

AOV affects how much acquisition cost a campaign can support before profitability becomes difficult.

Average Order Value Calculator

Calculator

AOV = revenue / orders

Average Order Value

$60.00

Revenue

Use revenue for the campaign, store, or reporting period.Orders

Use completed orders from the same reporting window.

Use AOV with conversion rate and ROAS to understand whether creative is attracting valuable buyers.

Compare AOV by creative angle when possible. Some product stories attract higher-value baskets than others.

If AOV is low, test bundle framing, buying guides, and comparison content before only chasing cheaper clicks.

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Common Questions

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