What is sponsor click-through rate?

Sponsor click-through rate is the percentage of sponsor impressions that turn into tracked clicks on a sponsor link, show-note link, or campaign URL.

What should count as a sponsor impression?

Use the impression basis your sponsor report uses consistently, such as episode downloads, ad impressions, show-note views, or social post impressions.

Sponsor Click-Through Rate Calculator

Calculator

Sponsor click-through rate = sponsor clicks / sponsor impressions

Sponsor Click-Through Rate

1.50%

Sponsor clicks

Use tracked clicks on sponsor links, show-note URLs, or campaign links.Sponsor impressions

Use the impressions basis from your sponsor report or campaign tracking.

Use this rate to compare sponsor fit, CTA clarity, and supporting content.

Separate host-read clicks from show-note and social clicks so the sponsor path is easier to interpret.

If sponsor CTR is low, make the sponsor use case more specific to the episode problem and repeat the link context clearly.

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Common Questions

FAQ

Next step

Measure sponsor action beyond the read

AttentionClaw helps podcast teams package sponsor context into useful episode and social assets.

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