MER = revenue / marketing spend
Marketing Efficiency Ratio
4.00x
Use MER to understand whether total revenue supports the blended marketing system.
Track MER beside channel ROAS so paid social decisions do not ignore broader revenue movement.
If MER weakens while clicks improve, review offer quality, landing pages, email capture, and repeat purchase behavior.
Deep Dives
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More Assets
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Common Questions
FAQ
Next step
Use blended efficiency to guide ecommerce content
AttentionClaw helps ecommerce teams connect spend efficiency with stronger creative planning.
Move from the idea layer into a repeatable production workflow.