What is buyer inquiry rate?

Buyer inquiry rate is the percentage of listing views that turn into buyer inquiries, showing requests, questions, or contact submissions.

Why track buyer inquiry rate separately from RSVPs?

Buyer inquiries can happen outside open house promotion and often reveal questions about price, location, financing, or property fit.

Buyer Inquiry Rate Calculator

Calculator

Buyer inquiry rate = buyer inquiries / listing views

Buyer Inquiry Rate

2.00%

Buyer inquiries

Use buyer questions, contact submissions, showing requests, or direct listing inquiries.Listing views

Use listing page views, listing landing page visits, or tracked listing content views.

Use this rate to compare listing content quality and buyer intent across properties.

Separate buyer inquiry rate by listing source so portal traffic, social traffic, and email traffic can be compared fairly.

If buyer inquiry rate is low, review whether the content answers price, neighborhood, layout, and availability questions clearly.

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Common Questions

FAQ

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