Unsubscribe rate = unsubscribes / delivered emails
Unsubscribe Rate
0.30%
Use this rate to catch subscriber mismatch before list growth looks healthier than it is.
Compare unsubscribe rate by acquisition source when possible.
If unsubscribe rate jumps after a campaign, review whether the lead magnet and newsletter cadence promised the same value.
Deep Dives
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Related resources
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Common Questions
FAQ
Next step
Keep newsletter growth aligned with content promises
AttentionClaw helps teams connect acquisition content with durable subscriber engagement.
Move from the idea layer into a repeatable production workflow.