Click-to-open rate = clicks / opens
Click-to-Open Rate
15.00%
Use CTOR to judge the email content after the open has already happened.
If open rate is strong but CTOR is weak, review the email body, CTA clarity, and link placement.
Compare CTOR by campaign source to see which subscribers are most ready to act.
Deep Dives
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More Assets
Related resources
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Common Questions
FAQ
Next step
Use email action signal in follow-up planning
AttentionClaw helps teams connect opened emails to better campaign follow-up content.
Move from the idea layer into a repeatable production workflow.