Bounce rate = bounced sessions / total sessions
Bounce Rate
36.00%
Bounce rate is most useful when segmented by traffic source and campaign promise.
Compare bounce rate by creative hook. If one hook drives more bounces, the page may not deliver the expectation it created.
Use bounce rate with scroll depth and capture rate before rewriting the whole landing page.
Deep Dives
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Common Questions
FAQ
Next step
Improve the path after the click
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