Average speed to lead = total response minutes / responded leads
Average Speed to Lead
15.0 minutes
Lower values usually mean the lead handoff is keeping up with demand.
Track median response time separately when a few very late replies distort the average.
Use this with appointment booking rate to see whether faster replies are creating more booked conversations.
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Common Questions
FAQ
Next step
Plan content around real follow-up capacity
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Move from the idea layer into a repeatable production workflow.